The Legal Kind of Graffiti

Jake Szymanski, Nick Dahl and I have been working on a project to focus Kenda bike tires on marketing to the amateur racers a little more. One concept we've been playing with is moss graffiti. We're hoping to start some living graffiti with ingredients as simple as: moss, beer, and sugar. This could be placed on trails that Kenda sponsors giving them presence where the riders are without ruining their ride with intrusive signage.

As long as we keep it moist we should have a healthy patch in the upcoming weeks. However, knowing Minneapolis we'll most likely have a couple freezes by then.

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